Visible in Google. Cited by AI.
What is a palace if no one can find the road to it? We put your business on every map of search: SEO for Google, AIO for AI Overviews and GEO for ChatGPT and Perplexity. More visibility, more customers, without paying for every click.
Over 90% of the roads on the internet pass through the search engine. When your customer searches for "roof repair Plovdiv" or "accounting services Sofia", they choose from the first page. If you are not there, it is as if you do not exist. SEO optimization is the work of being there: visible, understood and the first choice.
What TsarWeb's SEO services include
We do not sprinkle magic dust and we do not promise miracles overnight. We work to a proven methodology that covers everything ranking in Google depends on: technical health, content, local presence and authority.
SEO audit
A full diagnosis of the site: speed, indexing, structure, content and competition. You understand exactly where you stand, why you are there and what is holding your ranking back.
Technical optimization
We fix the foundations: load speed, mobile version, meta data, structured data, internal links and crawl errors. Google must be able to read your site effortlessly.
Keyword research
We discover what your customers actually search for and in what words. We target queries that bring buyers, not just traffic for the statistics.
SEO content
Pages and articles written for people and clear to search engines. Content that answers your customers' questions and positions you as the expert.
Local SEO
We optimize your Google Business Profile, your local pages and your reviews so you show up in searches from your city and neighborhood. For a local business this is often the fastest win.
Measurement and reports
Every month you get a clear report: positions, traffic, enquiries and what we have done. You see where the map is heading, without guessing.
SEO, AIO and GEO: the new map of search
Until a few years ago there was a single shopfront: the ten blue links in Google. Today your customers also ask ChatGPT, read the AI summary at the very top of Google and trust what the assistant recommends to them. That is why we work on three fronts at once:
- SEO (Search Engine Optimization). The classic that continues to bring the most traffic: ranking in Google’s results for the words your customers use to find you.
- AIO (AI Overviews optimization). The AI summaries in Google already answer the question before a person has clicked. We structure your content so that Google cites you as the source, not the competitor.
- GEO (Generative Engine Optimization). When someone asks ChatGPT, Perplexity or Claude “which company should I choose for…”, you want the answer to include your name. We achieve it with structured data (schema), clear and citable answers, authoritative content and files such as llms.txt that make your site readable for the AI machines.
The good news: all three stand on the same foundation. A fast site, a clean structure, useful content and correct structured data feed both Google and the AI assistants. The difference is in the shopfront, not in the foundation.
Why SEO is a marathon, not a sprint
We will be honest, because we prefer satisfied customers over quick contracts: SEO does not deliver results in a week. Google needs time to crawl the changes, evaluate them and come to trust them. The first tangible movements usually come between the third and sixth month, depending on the competition, the state of the site and the history of the domain.
What is the difference with paid advertising? Advertising is like a rented stall in the square: it works while you pay, and it stops the moment you stop. SEO is like your own road to your palace: it takes longer to build, but after that it brings visitors every day, without you paying for each of them. The strongest strategy often combines the two: advertising for quick results now, SEO for steady growth later.
That is why we work with realistic expectations and measurable interim goals, not with promises of “first place within a month”. Anyone who promises you such a thing is selling you a lottery ticket.
How it works
- Audit. We review the site, the competition and your current positions. You receive a report in plain language: what is good, what is lacking and what the potential is.
- Strategy. We draw up a plan with priorities: which keywords we target, what we fix first and what content we will create. You know what will happen and when.
- Execution. We fix the technical problems, optimize the pages, write content, build the local presence and quality links to your site.
- Measurement and improvement. We track positions and visitor behavior, report every month and direct the effort where the data shows the greatest return.
How much does SEO optimization cost
We offer two clear ways of working. A monthly subscription: continuous work on the strategy, the content and the links, with a report every month. This is the path to lasting results. A one-off SEO audit: a full diagnosis with a concrete list of recommendations that you can carry out yourself or with your team. The price depends on the size of the site and the competition in the niche, so we give a concrete quote after a short conversation. No binding long-term contracts and no hidden lines.
Frequently asked questions
What is GEO and do I really need it?
GEO (Generative Engine Optimization) is optimization for the generative search engines: ChatGPT, Perplexity, Google AI Overviews and similar. More and more people ask the assistant first, not Google. If your business is not present in their answers, it is invisible to that audience. The earlier you start, the bigger the head start, because most competitors in Bulgaria are not doing it yet.
When will I see results?
The first improvements from technical optimization are often felt within the first weeks. Real movement in positions and traffic usually comes between the third and sixth month. The more competitive the niche, the more time and work it takes, but the result afterwards is also more durable.
Do you guarantee first place in Google?
No, and no serious specialist can guarantee it. Ranking is determined by Google's algorithm, over which no agency has control. What we do guarantee is methodical work on proven practices, full transparency about what we do and measurable progress that you see in the monthly reports.
What is Local SEO?
Optimization for local searches: when someone searches for "dentist near me" or "car service Varna", Google shows a map with local businesses. Local SEO includes optimization of the Google Business Profile, local pages, reviews and mentions. We applied this approach, for example, with [Burgas Movers](/en/projects).
Do I need SEO if I already run ads?
Yes, and that is exactly when it makes the most sense. Advertising brings traffic while you pay, whereas SEO gradually reduces your dependence on it. Over time, an ever larger share of customers come from organic search, where you do not pay per click. The two work excellently together: advertising also gives valuable data on which keywords actually sell.
Do you work with existing sites?
Yes, most of our SEO work is precisely on sites we did not build ourselves. We start with an audit that shows what can be improved on the current site. If it turns out that the technical foundation is seriously holding back the results, we will tell you honestly and propose a plan that protects the positions you have built up.
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Put your kingdom on the map.
Tell us about your business and we will tell you honestly what its SEO potential is. We reply within 24 hours.